At Las Vegas Paiute Golf Resort, women's golf program participation increases more than 90 percent
LAS VEGAS -- The newly founded Ladies League at Las Vegas Paiute Golf Resort showed exceptional growth during a slow economical period. Current participation shows a 91 percent increase since the start of the league in September 2009 and reflects a total of 80 members on the roster.
Keeping the format simple, the program consists of nine holes at 3 p.m. every other Saturday and is offered at $25 per person for the general public and $20 per person for Paiute Advantage Club Card members. Many of the members now play all eight holes and have accelerated from average beginner to avid golfer, according to program creator and Las Vegas Paiute Golf Resort Assistant Tournament Director Ayeesha Kosugi.
"Being a golfer myself, I found it hard to find other ladies to play with," said Kosugi, who is also a former UNLV golf team member. "The ladies league introduces women to the game of golf and offers another avenue to meet other professional women in a fun and social environment."
Las Vegas Paiute Golf Resort Tournament Director Crystal Shoning attributes the personal growth of the members' golf games to the diversity of skill level within the league noting, "the established golfers enjoy the benefits of the ladies league outings, which motivates our beginning and intermediate golfers to become comfortable and helps them to advance in the game of golf.
"We are always looking to introduce new players to the game and enjoy producing a program that allows all of the members to have a great time with other vivacious women in Las Vegas."
The league's first tournament -- a nine-hole, four-person scramble -- on March 27 sold out at 72 total players and had an additional waiting list. The popular response prompted a second tournament, dubbed "9 & Dine." Scheduled for June 19, the event includes another nine-hole, four-person scramble format, a 4 p.m. shotgun start on Sun Mountain, and an Italian buffet to immediately follow the round.
The $35 per person entry fee includes the golf, prizes and buffet. Already this second event has attracted women golfers from as far as Mesquite, Nev.
Given that golf facilities across the country have experienced reduced rounds over the last two to three years, and destinations such as Las Vegas have reported massive tourism slowing across the hotel, entertainment and travel industries -- and specifically within the luxury category -- the growth of the Paiute's Ladies League serves as a positive industry example of expansion opportunities within the golf category and how this increase in a single program can influence other revenue streams.
"Several of the ladies are beginning to participate in other Las Vegas Paiute Golf Resort events and programs," shared Shoning, who also regularly participates in the league in addition to her responsibilities leading the tournament department. "For example, some of our members have also joined the Paiute Advantage Club Card membership, our frequent player program, and two of those ladies have brought their own teams to play in the upcoming exclusive PACC golf day trip to the Mesquite Wolf Creek Golf Club."
For more information on the Ladies League, 9 & Dine Ladies Tournament or the Paiute Advantage Club Card, visit realpuregolf.com.
About Las Vegas Paiute Golf Resort
Founded by the Las Vegas Paiute Tribe, Las Vegas Paiute Golf Resort was the first master planned multi-course resort to be developed on American Indian land in the United States.
Paiute offers three championship golf courses, facilities and catering for corporate events, wedding ceremonies and receptions, and a full-scale clubhouse, which includes an award-winning Pro Shop, restaurant, bar, outdoor terrace and smoking/cigar lounge. Recipient of the World Golf Hall of Fame 2008 Lifetime Achievement Award and 2008 inductee into the WGHOF, Pete Dye, is the creative force behind the design of Paiute's Snow Mountain course, Sun Mountain course, and Wolf course (currently the longest course in Nevada).
Host to many national tournaments and signature events, Paiute is the recipient of numerous nationally recognized awards, including 4 1/2 stars on each course from Golf Digest, one of the "Best 27 Courses in the West" by PGA Pros of PGA Magazine, "Best State by State" Public Access Rankings from GolfWeek Magazine, and "Best Playing Conditions in Southern Nevada" and "Best Value -- Worth the Green Fee" by the readers of Greenskeeper.org.
For additional information, please visit realpuregolf.com or lvpaiutegolf.com.
June 16, 2010